Pay per
appointment.
Not per click.
Pay for qualified appointments.
Not agency retainers.
Traditional agencies charge monthly management fees regardless of the appointments they generate. ForgeLeads works differently. We establish a fixed price per qualified appointment based on your industry, service area, and project economics. After your one-time setup investment, our ongoing service fees are tied to qualified appointments delivered, not a monthly retainer. Advertising spend is separate and remains under your control.
How the number is modeled
Market
Addressable demand
We size the realistic demand for your service in your target area. That sets the ceiling of opportunity.
Capacity
Your run rate
We match the flow to how many appointments your team can actually run and close without losing quality.
Close rate
Appointments to customers
We align volume to your close rate, so every appointment we send is worth running.
The result: a monthly target of qualified appointments and a fixed price per booking that makes the math work for your business. Industry, geography, average ticket, and close rate all shape it. That's why every engagement starts with a real conversation, not a template.
The price per appointment covers campaign management and delivery. A one-time setup fee and your monthly ad spend to Facebook and Instagram are separate.
Simple pricing. Aligned incentives.
Know exactly what you're investing in before getting started. Three pieces, one outcome, no surprises.
One-time setup
We build and launch your advertising and appointment system. Strategy, creative, landing pages, tracking, and scheduling, all wired and ready.
Ad spend
Your advertising budget is paid separately to the platform. You control it, we manage it, and it never enters our invoice.
Per appointment
Pay an agreed fee for qualified appointments that meet your criteria. No qualified appointment, no appointment fee.
Most ad budgets evaporate
into clicks that never book.
Service businesses burn budget on platforms optimized for engagement, not appointments. Traffic goes up, the dashboard looks busy, and the calendar still has empty slots where booked jobs should be.
The gap is rarely the platform. It's the strategy, the targeting, the offer, and the funnel sitting behind the ads, and most in-house teams don't have the time to get it right, let alone stand behind a real outcome.
We don't sell traffic. We sell appointments, and you only pay for the ones that book.
Built for appointments
Every campaign is engineered around booked appointments, not impressions, clicks, or reach.
Tuned to your capacity
The flow respects your team's ability to run and close the appointments we generate.
Backed by pay per appointment
No qualified appointment, no appointment fee. You only pay for the appointments that actually book.
We understand
the skepticism.
You've probably heard promises about more leads, better ads, and increased revenue. But leads don't automatically turn into appointments, and appointments don't automatically turn into customers. That's why ForgeLeads focuses on the entire process.
Campaigns managed for performance
We continually monitor and optimize advertising campaigns instead of launching ads and leaving them untouched.
Qualification criteria you help define
Before launching, we agree on what qualifies as a legitimate appointment for your business.
Booking and follow-up systems
We build the systems needed to capture inquiries, follow up with interested prospects, and schedule appointments.
You'll know what we're measuring, what you're paying for, and how your campaigns are performing. No black boxes, no vanity dashboards, no promises we can't tie to a booked appointment.
Four disciplines, one outcome.
A complete engine for generating qualified appointments: strategy, media, funnel, and optimization under one roof, billed per booking.
Paid Advertising Management
Full-funnel Facebook and Instagram campaigns managed end-to-end toward booked appointments.
Appointment Funnel Architecture
Landing pages, forms, and scheduling built to turn cold traffic into booked appointments.
Tracking & Attribution
Know exactly which ad dollars produce qualified, bookable appointments, not clicks.
Optimization & Scale
Continuous refinement toward more appointments at lower cost and higher quality.
From ad budgets to booked appointments.
Model
We define your qualified appointment and the price you'll pay per booking.
Build
Campaigns, creative, and scheduling architected to produce appointments.
Launch
Campaigns go live with tracking tied to booked appointments, not clicks.
Forge
We optimize relentlessly, and you only pay for appointments that book.
If you're running ads and can't trace the appointments, we should talk.
ForgeLeads partners with service businesses ready to pay for outcomes, not activity: a fixed price per qualified appointment.
Let's model your price per appointment.
A short conversation. No pressure, no generic pitch, just an honest look at the appointments your business could reliably book each month, and what each one should cost.