Pay per
appointment.
Not per click.
Most agencies sell traffic and hope. ForgeLeads sells an outcome: a fixed price per qualified appointment that books on your calendar. No appointment, no charge.
A price, agreed in writing
Before campaigns begin, we agree on a fixed price per qualified appointment your business will pay, modeled from your market, offer, and capacity.
You only pay for results
If an appointment doesn't book or qualify, you don't pay. You're billed only for the appointments that actually land on your calendar.
Qualified, not just booked
You're billed only for appointments that meet your definition of qualified, not every call or form fill that comes through.
Built to compound
We optimize toward more appointments at a lower cost over time, then scale what works, without breaking the funnel.
A "qualified appointment," defined.
Pay per appointment only means something if the appointment means something. So we define it before any agreement:
- A scheduled appointment with a prospect who fits your service area and offering.
- Confirmed contact details and enough context for your team to prepare before the appointment.
- Tracked end to end, from ad click to booked appointment, through closed-loop attribution.
The exact definition is tailored to your business during the strategy call, because a roofing job, a legal consultation, and a medical appointment aren't the same thing.
Four rules that make pay per appointment real.
Appointments over clicks
We measure success by booked appointments worth your team's time, not impressions, reach, or platform engagement.
Price per qualified appointment
You pay a fixed price per appointment that qualifies, not for ad management, clicks, or hours.
Attribution you can trust
Closed-loop tracking from impression to booked appointment, so billing rests on real, verifiable data.
Accountability, in writing
The price is agreed up front and every appointment is tracked and reported.
The only result that matters is a booked appointment.
Let's model the appointments your business could reliably book each month, and the price per booking that makes sense. Then find out if ForgeLeads is the right partner to deliver them.